What is Adsafee
Adsafee is a service that analyzes traffic on your website and determines which visits come from real people and which come from bots, click fraudsters, or other sources of fraud.
Why you need it
If you buy advertising traffic, part of your budget inevitably goes to low-quality visits: bots click on ads, competitors engage in click fraud, and fraudulent publishers generate fake clicks. Adsafee helps you see the scale of the problem and take action.
How it works
Visit -> JS tag collects data -> Analysis -> Classification (Good / GIVT / SIVT) -> Action- Collection — A JavaScript tag on your site collects the browser fingerprint, on-page behavior, and device and network characteristics
- Analysis — The system checks the visit against a set of rules and models
- Classification — The visit receives a label:
| Class | Meaning |
|---|---|
| Good | A real user with a genuine browser and natural behavior |
| GIVT | Invalid traffic identified by obvious signals |
| SIVT | Sophisticated fraud masquerading as real users |
What is GIVT
GIVT (General Invalid Traffic) is traffic with obvious signs of fraud:
| Type | Description |
|---|---|
| Crawlers | Search bots, scrapers, and other automated programs |
| Click Rate Limit | Repeated click patterns that exceed the integration policy |
| Device Spoofing | High-confidence browser or device spoofing |
What is SIVT
SIVT (Sophisticated Invalid Traffic) is more complex fraud that is harder to detect:
| Type | Description |
|---|---|
| Device Spoofing | Probable browser or device spoofing based on cross-validation |
| Network Context | Hosting-like and proxy-like infrastructure that can be used in custom rules |
What the system can do
After analyzing a visit, depending on the configured rules, the system can:
| Action | When to use |
|---|---|
| Flag as GIVT / SIVT | For monitoring — you see the fraud in statistics |
| Redirect to a traffic back URL | Send fraudulent traffic back to the source |
| Show a challenge | Verify the visitor with an interactive test (similar to Cloudflare) |
| Flag as clean | When you are confident the source is valid |
What's next
- Quick Start — set up Adsafee in 5 minutes
- Understanding Traffic — how to read the dashboard and statistics