Frequently Asked Questions
General
Does the tag affect page load speed?
No. The tag is lightweight and by default loads synchronously before </body>, when the main content has already been rendered. An asynchronous variant is also available — it can be enabled when obtaining the integration code.
Can Adsafee block real users?
The system is designed to minimize false positives. Visits with ambiguous signals are flagged as suspicious rather than blocked. You control what happens to traffic through rules — and can use a challenge for additional verification instead of outright blocking.
What is the difference between GIVT and SIVT?
| Type | Description |
|---|---|
| GIVT | Obvious fraud: bots, crawlers, User-Agent spoofing, IPs from blacklists |
| SIVT | Sophisticated fraud: proxies and VPNs, fingerprint spoofing, timezone and IP mismatches |
Learn more in the What is Adsafee section. For a full list of metrics, see the Metrics Reference.
What is the difference between JS Tag and Redirect?
| Type | Description |
|---|---|
| JS Tag | Collects a full browser fingerprint in the background — maximum analysis accuracy |
| Redirect | Traffic passes through an intermediate URL — suitable when you cannot place JS on the page |
Learn more in the Integrations section.
What is a challenge?
An interactive verification (similar to Cloudflare) that filters out bots. It is configured through rules — you choose under what conditions to show the challenge and to what percentage of traffic. Step-by-step instructions: Set up a challenge.
What is traffic back?
A URL where fraudulent traffic is redirected when the "Send to Traffic Back" rule triggers. It is set in the integration settings. Typically used to send low-quality traffic back to the source.
Data
What are sub parameters?
Sub1–sub6 are custom labels you pass with each visit (campaign ID, publisher ID, creative ID, etc.). They allow you to group and filter data in statistics by your business entities. Learn more: Track quality by campaign.
What are Tech Losses?
Visits for which insufficient data could be collected — for example, the user closed the page before the tag loaded. Learn more: Metrics Reference.
How do I export data?
In the Statistics section, click Export and choose the format: CSV or Excel.
Access and Roles
What roles are available?
| Role | Access |
|---|---|
| Owner | All sections without restrictions |
| Analyst | Dashboard, statistics, reports, account. Can be restricted to specific integrations |
Learn more: Team and Access.
Troubleshooting
Tag is installed but data is not appearing
Check the following
- Make sure the integration status is Active
- Check in DevTools -> Network that the request to the tag domain completes without errors (
adsafee.ioor your parked domain) - Wait a few minutes — data does not appear instantly
- Verify that the integration key in the tag matches the key in your dashboard
Learn more about installation: Quick Start.